Have you ever wondered how Korea became the birthplace of the world's most innovative skincare? The answer goes back centuries, when a growing agricultural society faced the devastating effects of the sun on its skin. Thus began the tireless search for formulas that would not only protect, but reverse the damage caused by UV rays.
The real turning point occurred in the 1970s, when Korean women began to care deeply about the condition of their skin. The first natural products aimed at preserving the youth and vitality of the skin were developed in a context of strong internal market protection due to the Park Chung Hee dictatorship. During that time, Korea banned imports of foreign products, which spurred unprecedented growth in its local cosmetics industry. Brands were born, grew and disappeared, shaping the future of Korean skincare.
In the 1990s, global luxury temporarily displaced the popularity of Korean cosmetics, pushing the country to reinvent itself. However, South Korea broke away from its past and diversified its economy, opening up to the American and European markets. This radical change transformed the industry, allowing the country to perfect its technology and launch skincare products of unprecedented quality.
The Hallyu wave (Korean fever), with the expansion of pop culture, brought with it a growing interest in Korean beauty routines. Today, South Korea is synonymous with innovation in cosmetics, and the demand for products with natural active ingredients and effective formulas continues to grow.
Why is Korean skincare different from the rest?
The global success of Korean skincare is no coincidence. Its approach is distinguished in several key aspects:
- Prevention before treatment: Unlike conventional routines, Korean skin care is focused on preventing problems, keeping the skin in perfect condition from day one.
- Complete routines: Far from being minimalist, Korean routines can have up to 10 steps, each designed to nourish, protect and revitalize the skin.
- Unique and natural ingredients: Plant extracts, ferments, snail mucin and other innovative ingredients are part of the DNA of Korean skincare. These components are chosen for their effectiveness in treating different skin problems.
- Irresistible aesthetics: The packaging of Korean products is iconic, every detail thought out to create a luxurious experience at home.
Where to buy Korean skincare in Mexico?
At Nuup Beauty , we are pioneers in bringing the best of Korean skincare directly to Mexico. Our studio is a sanctuary for your skin, where advanced technology and ancient techniques merge in each facial we perform. With products from the most prestigious brands in Korea, each treatment is personalized to achieve visible results from the first session.
In addition, at Nuup Beauty we are leaders in the sale of Korean skincare. Our curated catalogue offers the best of South Korea: effective formulas that nourish, regenerate and transform the skin. Each product is a safe bet for quality and authenticity.
Choose Nuup Beauty for radiant and healthy skin. We are here to offer you the best in Korean facials and the most innovative skincare products on the market. Discover with us the transformative power of Korean cosmetics!