Notice of Privacy

Privacy Policy

Last Updated and Effective Date: September 30, 2025

This privacy policy outlines how Nuup Beauty, Inc. ("Nuup Beauty", "we", "us", or "our") collects, uses, discloses, and protects the personal information of our customers. It also details your rights and choices concerning your personal information, conforming to the laws applicable in the regions we operate.

1. What Our Privacy Policy Covers

This privacy policy addresses the handling of personal information by Nuup Beauty across both our digital and physical interactions within the United States, Mexico, and Canada. This includes personal information collected through our website, other associated websites, mobile sites, services, applications, platforms, and any other tools where our Terms of Use are referenced or where no separate Terms of Use are provided. This policy also extends to your interactions with us in our retail locations, any communications with our team, purchases made through third-party partners, engagements on social media platforms, and participation in Nuup Beauty events or programs.

We might provide specific privacy notices for certain activities, programs, or offerings which could supplement or clarify our privacy practices and offer you further choices concerning your personal information.

Additionally, our Sites may contain links to third-party websites and applications. Nuup Beauty does not govern the privacy practices of these third-party sites and applications, and we encourage you to review their privacy policies to understand how they collect and use your information.

2. What Personal Information We Collect

We collect various types of personal information based on your interaction with us, categorized as follows:

Basic Identifying Information
This includes your full name, alias, postal address, email address, phone number, date of birth, account name, signature, username, social media handles, and other similar identifiers.

Government-Issued Identifiers
We may collect identifiers such as your driver’s license number or other similar government-issued identification numbers.

Device Information and Other Unique Identifiers
This encompasses device identifiers, Internet Protocol (IP) addresses, cookies, beacons, pixel tags, mobile ad identifiers, and other similar technology-driven identifiers.

Internet or Other Network Activity
This includes your browsing history, search history, and information on your interaction with our websites, emails, or advertisements.

Geolocation Data
We collect data that helps determine your location, which can be provided manually by you or automatically through your device settings.

Payment Information
This includes details related to your credit or debit card numbers used during transactions.

Commercial Information
We collect information about the products or services you purchase, return, exchange, or consider, along with your preferences and activities relating to your membership in any NuupBeauty loyalty programs.

Physical Characteristics
If you choose to provide them, this could include your skin tone and type, hair color and type, eye color, and other related information for beauty profile customization.

Health and Medical Information
We might collect information regarding any skin conditions or medications you disclose during beauty consultations or when seeking recommendations for products suited to your health needs.

Demographic Data
This includes information such as your age, gender, race, ethnicity, potential income levels, and household details, some of which may correlate with protected classifications under U.S. state or federal laws.

User Content
This category includes any communications between you and Nuup Beauty, such as interactions on social media, as well as content like photographs, videos, personal stories, comments, and reviews that you might submit.

Audio and Visual Information
We may collect images, videos, and audio recordings, such as those from customer service calls, to ensure quality assurance.

Inferences
These are drawn from the analysis of the data listed above, helping us to personalize your experience and tailor our services to your preferences and needs.

Job Applicant Information
For those applying for a job, please review our Applicant Privacy Policy available at our website.

Sensitive Personal Information
Nuup Beauty collects sensitive personal information strictly within the confines of legal allowances or with your explicit consent. We do not use sensitive personal information to infer characteristics about you.

3. How We Collect Your Personal Information

We collect personal information about you from a variety of sources to provide and enhance our services at Nuup Beauty. Here’s how we gather information:

Directly from You
We collect information that you provide directly to us when you make a purchase, register an account or create a profile, participate in our loyalty programs, contact us, respond to surveys, make reservations for in-store or virtual services, RSVP to events, participate in promotional activities like sweepstakes or contests, apply for a job, or opt to receive our communications such as emails, text messages, and postal mailings.

Using Online Tracking Technologies and Automatic Data Collection Tools
As you navigate through our Sites, we collect information using technologies such as pixels, web beacons, software developer kits, and cookies. This information is gathered when you open our emails, interact with our advertisements, or visit our websites. More details on these technologies can be found in the section titled “Cookies and Similar Online Tracking Technologies.”

From Our Business Partners
We collaborate with various business partners who help us offer enhanced services. For example, if you engage with any Nuup Beauty integrated service at our partners' locations or through co-branded services, we may receive personal information related to your interactions such as identifying information and commercial data to ensure seamless service delivery.

From Social Media Platforms and Networks
If you interact with us on social media or utilize features provided by social media platforms (like Instagram, Facebook, Twitter), we collect information you share directly or indirectly through these platforms. We encourage you to review the privacy practices of these platforms to understand how they handle your information.

From Other Sources
We may obtain information about you from other sources, such as data analytics providers, marketing agencies, fraud prevention agencies, and other service providers. We also generate insights based on the aggregation and analysis of data collected from you and other customers.

4. Cookies and Similar Online Tracking Technologies

At Nuup Beauty, we utilize various online tracking technologies, such as cookies, pixels, web beacons, and software development kits, to collect information when you interact with our websites, mobile applications, or emails. These technologies help us enhance website security, prevent crashes, fix bugs, save your preferences, and support essential site functions.

Usage of Tracking Technologies for Analytics and Advertising
We collaborate with third-party partners and service providers, including advertising networks and analytics providers, who use these technologies on our Sites. This allows us to manage and display advertisements, tailor them to your interests, and send notifications about abandoned shopping carts, depending on your communication preferences. The advertisements you see can be personalized based on your browsing behavior and may appear on our Sites or in emails we send to you.

Opt-Out Options and Managing Preferences
In jurisdictions where such tracking is considered a "sale" or "sharing" of information, particularly for targeted advertising as defined under certain U.S. state laws, you have the option to opt out. You can manage your preferences through the 'Your Privacy Choices' section available at the bottom of our website or within the settings of our mobile applications.

For Google Analytics specifically, you can opt out by visiting tools.google.com/dlpage/gaoptoutto download the Google Analytics Opt-out Browser Add-on, or adjust your advertising preferences at adssettings.google.com.

Consent Management in Canada
For our Canadian users, we provide tools that allow you to manage the consent regarding the use of these tracking technologies. You can access these tools to adjust your settings accordingly, ensuring control over how your information is used. For further details on managing your rights and preferences, refer to the "Your Rights" section of our privacy policy.

By using our Sites, you acknowledge the use of these technologies as part of our efforts to provide a personalized shopping experience and improve our services. If you choose to opt out or restrict these technologies, please be aware that certain features of our websites may not function as intended.

5. How We Use Your Personal Information

At Nuup Beauty, we are dedicated to transparently managing and utilizing your personal information to enhance your experience with us. Here's how we utilize your personal information across different facets of our operations:

Providing Products and Services

We utilize your personal information to deliver and improve the products and services we offer. This includes fulfilling your orders, processing payments, sending order updates and receipts, managing returns, exchanges, and subscriptions. We also use your information to maintain your account and profile, which includes features like easy checkout and saving your transaction history and preferences. Moreover, we provide platforms for you to engage with us and other users, such as forums for discussions, reviews, and sharing experiences.

Types of Information Used:

Communicating With You

We use your personal information to communicate effectively with you, addressing your inquiries, feedback, and providing customer support. We aim to ensure you have all the necessary information regarding your interactions with us.

Administering Nuup Beauty Programs

Your information helps us administer and manage membership programs and services, like loyalty programs and exclusive member benefits. This includes verifying account setup, managing program communications, and tracking your benefits within these programs.

Marketing and Promotional Purposes

We leverage personal information to send you targeted marketing and promotional communications via emails, texts, or direct mail. These communications include alerts about new products, promotions, and invites to special events. We also use your information for advertising on social media and other platforms tailored to your interests.

Analytics and Personalization

We analyze the collected data to enhance our service offerings and understand customer preferences and usage patterns. This helps us personalize your experience, streamline our marketing strategies, and develop products and services that better meet your needs.

Security and Fraud Prevention

We are committed to safeguarding your personal information and use it to help detect and prevent potentially illegal activities, fraud, and security breaches, ensuring the protection of our operations and our customers.

Legal Obligations and Core Business Functions

We process your personal information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. It also supports our core business operations such as managing financial records, loss prevention, and ensuring the functionality and integrity of our online and physical presence.

For Job Applicants: If you're applying for a job with Nuup Beauty, your personal information will be used in accordance with our Applicant Privacy Policy, which can be reviewed here.

By engaging with Nuup Beauty, whether online, in-store, or through our mobile applications, you entrust us with your personal information. We are committed to using this information responsibly and for the enhancement of your experience with our brand.

6. How We Disclose Your Personal Information

At Nuup Beauty, we handle your personal information with transparency and care, ensuring it is used responsibly across various contexts to enhance your experience and our services. Here's how we may share your personal information:

Corporate Affiliates

We share personal information with our corporate affiliates—our parent company, sister companies, and subsidiaries. These affiliates may process your information on our behalf for purposes such as administering membership programs or as needed to deliver services you've requested, always under the same stringent privacy protections as our own.

Service Providers

Your personal information is disclosed to third-party service providers who support our business operations. These services include order fulfillment, package delivery, communication services like email and text messaging, payment processing, fraud prevention, customer data analysis, marketing assistance, and customer service activities.

Business Partners

We collaborate with business partners to offer you joint products, services, or promotions. For instance, if you engage with our partnered loyalty programs or financial services, relevant personal information may be shared with these partners to facilitate the offerings. These partners have their privacy policies governing the use of shared information.

Social Media Platforms and Networks

Our interaction with social media platforms may involve the sharing of your personal information when you use social media features embedded on our websites. These platforms may collect or share information as governed by their respective privacy policies.

Public Forums

When you participate in our online forums, the information you share is visible to other users. Public forums on our sites allow for open communication and interaction with the community but do remember that any information shared can be seen publicly.

Legal Processes and Compliance

We may disclose personal information when required by law or to respond to legal processes; this includes sharing information as necessary with law enforcement, regulatory authorities, or legal advisors to protect our rights, the safety of our users, or to prevent fraud.

Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be part of the transferred assets. We may also share personal information with prospective buyers to facilitate business transactions.

Other Disclosures

With your consent, we may share your personal information in other specific situations not listed above. We commit to asking for your explicit consent where required and providing you with the option to opt out where applicable.

7. How We Protect Your Personal Information

Security Measures

Your personal information is stored on secure servers owned by us or our trusted service providers. Access to this data is strictly controlled and limited to authorized personnel, representatives, and agents who need it to perform their job functions, in accordance with this privacy policy.

Robust Safeguards

We implement robust physical, electronic, and procedural safeguards to protect your personal information. These are designed to secure your data from unauthorized access, disclosure, alteration, and destruction. However, no data transmission over the internet or any wireless network can be guaranteed to be perfectly secure. As such, while we strive to protect your personal information, Nuup Beauty cannot ensure or guarantee the security of any information you transmit to us.

Persistent Login Feature

For convenience, our websites and apps may allow you to remain logged in so that you don't need to re-enter your password each visit. This feature, however, means that any person who can access your device could potentially access your account and make unauthorized changes or purchases. We strongly advise you to use features like a passcode lock on your device to help keep your account secure. If you believe your account has been accessed without your authorization, please contact us immediately.

By outlining these protections, we aim to foster trust and assure you of our commitment to the security of your personal information, while also reminding you of practical steps you can take to enhance the security of your account.

Despite our efforts, please be aware that no security measures are impervious.

8. Your Rights

Right to Opt Out of Cookies and Sale/Sharing

If applicable law treats our use of online tracking technologies as a "sale"/"sharing" of information, you can opt out by visiting the "Your Privacy Choices" section at the bottom of our website, or through the "Contact Us, FAQ, Legal" section in our mobile applications. Opting out may affect the functionality and personalized features of our website and services.

For Nevada residents, if you want to confirm that we do not sell your personal information, email us at privacy@nuupbeauty.com with "Nevada Opt-Out of Sale" in the subject line. We'll confirm your request via email.

For Canadian residents, manage cookies and tracking technologies through the consent management tools available on our website.

Right to Limit Use of Sensitive Personal Information

Nuup Beauty collects sensitive personal information only as allowed by law or with your explicit consent. We do not use sensitive personal information for inferring characteristics about you.

Right to Access, Correct, and Delete Personal Information

You may request to access, correct, or delete your personal information, or withdraw consent for its use. Submit these requests through our provided form or call our dedicated support at 1-800-NUUP-BTY. We retain your information only as long as necessary to fulfill the purposes outlined in our privacy policy unless a longer retention is required or permitted by law.

Managing Communication Preferences

Removing Content from Public Forums

To remove content you've posted in our public forums, such as product reviews or community discussions, contact our customer service at community@nuupbeauty.com. While we strive to remove your content, residual copies may remain on our systems or elsewhere.

Non-Discrimination

Nuup Beauty does not discriminate against those who exercise their privacy rights.

Identity Verification for Requests

To protect your information, we may verify your identity by asking for specific information such as your name, email address, or details of recent transactions.

Use of Authorized Agents

You may designate an authorized agent to make requests on your behalf. This requires written permission from you and identity verification by Nuup Beauty.

Responding to Requests

We respond to all requests as quickly as possible, within the time frame required by law. Multiple requests within a 12-month period may incur a fee.

By exercising these rights, you can control how we manage your personal information and enhance your privacy while engaging with Nuup Beauty.

9. Transmission Of Information to Other Countries

Your personal information may be processed and stored in countries other than your own, potentially under different privacy laws.

Nuup Beauty, Inc. is headquartered in the United States, and our affiliate, Nuup Beauty Mexico, Inc., is located in Mexico. We engage with service providers and corporate affiliates across the globe, which may be outside of your local jurisdiction, including but not limited to the United States and other international locations.

When you provide personal information to either Nuup Beauty, Inc. or Nuup Beauty Mexico, Inc., it may be processed in a jurisdiction whose privacy laws may not offer the same level of protection as those in your country. By submitting your personal information, you consent to this transfer, storage, and processing of your information in countries outside of your country of residence, such as the United States, where different privacy laws may apply.

 

10. Children’s Privacy

We do not knowingly collect personal information from children under 13 without parental consent.

Nuup Beauty's websites and services are not designed for children under the age of 14. We do not intentionally gather personal information from children under this age without parental consent. Should we discover that a child under 14 has submitted personal information to us, we will take steps to remove such information from our databases.

Further, our services are not aimed at minors under the age of 18 in the states of Colorado, Connecticut, Delaware, Maryland, or New Jersey. If we learn that a person under 18 in these states has provided us with personal information, we will delete such information from our records to comply with state-specific regulations.

11. Communicating With Us

For inquiries related to our privacy practices or any security concerns, please reach out to NuupBeauty's dedicated Privacy Office via the following means:

Nuup Beauty, Inc.
Privacy Office
123 Nuup Lane
New York, NY 10001
USA
Email: privacy@nuupbeauty.com
Phone: 1-800-NUUP-BTY (1-800-688-7289)

For Mexican inquiries:
Nuup Beauty Mexico
c/o Nuup Beauty, Inc.
Privacy Office
123 Nuup Lane
New York, NY 10001
USA
Email: privacyMX@nuupbeauty.com
Phone: 1-800-NUUP-BTY (1-800-688-7289)

Should there be a need to discuss any matter regarding your personal information, we may contact you directly via email, phone, or postal mail.

12. Changes To This Policy

We may update this policy periodically, and we will provide notice of material changes affecting your rights.

13. Additional Information For California

Special disclosures for California residents regarding personal information are available, reflecting our compliance with the California Consumer Privacy Act (CCPA).

California residents are entitled to specific information regarding our privacy practices as mandated by California privacy laws. This section provides additional disclosures and outlines your rights under California law.

California "Shine the Light" Law
As a California resident, you have the right to request and receive information about the disclosure of your personal information by Nuup Beauty to third parties for their direct marketing purposes. Such requests must be submitted to us in writing at the following address:

Nuup Beauty, Inc.
Legal Department, Privacy
123 Nuup Lane
New York, NY 10001
USA
Email: privacyCA@nuupbeauty.com

California’s “Eraser Button” Law
If you are a California resident under the age of 18 and a registered user of our Sites, you may request the removal of content or information you have publicly posted. Please be aware that this does not ensure complete removal of the content or information posted on our Sites as it may have been copied or stored by other users. Requests should be directed to our privacy email at privacyCA@nuupbeauty.com.

Categories of Personal Information Collected
For details on the specific types of personal information we collect, refer to the “What Personal Information We Collect” section of this privacy policy. We use this information for the business purposes as described in the “How We Use Your Personal Information” section.

Disclosure of Personal Information
We disclose personal information to various recipients for business purposes, as detailed in the “How We Disclose Your Personal Information” section. These categories of personal information include, but are not limited to:

Categories of Recipients
The categories of third parties to whom we disclose this information include:

Retention of Personal Information
Personal information is retained for the period necessary to fulfill the purposes outlined in our privacy policy, unless a longer retention period is required or permitted by law. This includes retaining information to comply with legal, regulatory, or contractual requirements.

This additional information for California residents complements and expands upon our general privacy policy and should be read in conjunction with it.

14. Notice of Financial Incentive/ Bona Fide Loyalty Program Disclosure

Nuup Beauty offers various loyalty and rewards programs such as the Nuup Insider Program, which provide members with exclusive perks, rewards, and special offers. These programs may include sweepstakes, contests, and other promotional campaigns. Participation in these programs requires the submission of personal information such as your name, email address, and/or telephone number.

Under California law, these programs could be considered as offering a "financial incentive" for the collection of personal information, or under Colorado law, as "bona fide loyalty programs." The value derived by Nuup Beauty from the personal information shared is directly linked to the benefits provided to you, such as discounts, exclusive access, or promotional offers, offset by the cost of administering these programs. Because our Programs involve the collection of personal information and offering of certain benefits, they might be interpreted as a “financial incentive” program under California law or a “bona fide loyalty program” under Colorado law. Under the California law, the value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants.

You have the right to opt-out and withdraw from any of our programs at any time. Withdrawal can be processed by following the specific instructions provided in the terms and conditions of each program, which can be accessed through the program's details page on our website. This allows you to manage your participation and decide how your personal information is used in relation to these incentives.